Whirlpool CorporationDemonstrating Innovation The Whirlpool Corporation is
one of the world’s leading manufacturer of household appliances. Whirlpool’s best
product is innovation at every level, in every decision and in every appliance. To help
support Whirlpool’s core innovation concept, examples affirming that positioning
are highlighted. The front cover opens to reveal Whirlpool’s Innovation Pipeline that
demonstrates how they develop, plan, implement, manufacture, deliver and service
innovation as an element of their culture.