Reason 60

Tea Anyone?  Debra Suzanne Bourdouklis was a very big name for a very little girl just 18 months old. Debra got around well for someone who hadn’t been walking long and was hampered by a shoulder sling, supporting a broken arm she got from a fall. One day her mother went shopping, leaving her dad in charge.

Daddy was in the living room deeply engrossed in the evening news coming from the latest black and white Philco. Debra was playing with a tea set her Aunt Kate gave her as a get-well gift. It was one of her favorite toys. Debra startled her Daddy when she brought him a cup of ‘tea.’ It wasn’t tea, of course, but water. After several cups and a great deal of praise for such yummy tea from her Daddy, Debra’s mommy came home.

Dad made Mom wait in the living room to watch Debra bring him another cup of tea, because it was ‘just the cutest thing.’ Mom waited, and sure enough, there she came down the hall with a cup of tea for her Daddy. Debra’s mommy watches her daddy drink it up, then she says, ‘Did it ever occur to you that the only place that baby can reach to get water is the toilet?’

We all make assumptions. Sometimes whether or not we assumed correctly has little or no consequences. But whenever we assume we know something we run the risk of drinking toilet water.

At Essex Two we ask a great many “dumb” questions. Like children, we want to know why some things are done this way or that. Because only by understanding can we be of real service. We encourage our clients to remember what they do best and why. Our approach is interdisciplinary, coordinating language, images and activities that engage the client’s constituencies, build brand loyalty and nurture trust.

Note, Noted, and Noticed:   The HBO miniseries John Adams was based on David McCullough’s best-selling book, which was based on letters written between Adams, his wife and others. While both the book and the miniseries provided insights as well as an informed perspective of the quiet sacrifices required to lead during tumultuous times, there is a greater story. The partnership between Abigail and John Adams was about a ship and its rudder, each depending on the other for direction, balance and purpose, through 54 years of married life.

We see what you’re saying.SM

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Design is a Verb® invites you to think about design as a process, not a product. Design is an active and engaging experience that stimulates collaboration toward a common goal. Essex Two offers this and subsequent ideas designed to promote critical thinking about successful communication.