Reason 60

Be Careful of That First Step.   In 1954 a visiting Baptist minister stepped up into a mobile trailer to the guileless applause of little hands. The rented trailer was serving as the Sunday school classroom for the First Baptist Church of Wheaton, Maryland.

The minister smiled his piano smile while he took a large coin from his vest pocket. He held up a shiny new silver dollar for all to see. His first words were, “Come get this dollar, it belongs to who ever takes it.”

At first the shy children were unwilling to stand in front of each other, to walk past the first row of empty metal folding chairs and take the shiny dollar from the minister’s outstretched hand. Then several children began to rise, looking back and forth at one another. All at once a precious boy of seven started running before he stood. In what seemed like the same moment he grabbed the silver dollar and was back in his seat.

The coin was, the minister asserted, the word of God, and was available to everyone willing to take it. Sometimes what we really want is right in front of us and all we need is the courage to trust our own judgement.

Essex Two helps its clients accomplish their communication objectives by trusting them to know their business and by having them trust that we know our business. Our approach is interdisciplinary, coordinating language, images and activities that engage the client’s constituencies, build brand loyalty and nurture trust. At the core of all successful collaborations is and has always been mutual respect and shared trust.

Note, Noted, and Noticed:  StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test by Tom Rath. The book is an updated version of the StrengthsFinder program developed by Gallup experts to help readers discover their distinct talents and strengths and how they can be translated into personal and career successes. Even if you’re 30 plus years in your career you may gain some personal insight by the reading and the on-line evaluation exercise available to those who purchase the book. There is also a version for those between the ages of 10 and 14—where was this when we needed it!

We see what you’re saying.SM

To unsubscribe from this report, please reply to with the word “unsubscribe” in the subject.

Design is a Verb® invites you to think about design as a process, not a product. Design is an active and engaging experience that stimulates collaboration toward a common goal. Essex Two offers this and subsequent ideas designed to promote critical thinking about successful communication.