I Own Design. Me!
Design belongs to me. When LensCrafters advertises a sale on the newest trends in designer eye wear, they are taking from me. Every time Time magazine runs its column about design issues, they are challenging my ownership and usurping my authority. MINE.
The manufacturers of “designer” sheets, towels, toilet brushes, “designer” vitamins, water, condoms, potato peelers, trash cans and DNA are all stealing from me. Ten years ago, devoted members of the American Institute of Architects were architects. Today they’re designers. Not fair. Not fair at all. This has got to stop.
Design is process–driven and that process, much like the proportions of the eleven herbs and spices in the Colonel’s secret recipe, is unique. Creativity, imagination and observation are all elements of a process that contribute to making things work better and smarter, adding joy and enjoyment in hundreds of ways… Continue