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Baby Basics is a marketing initiative to package and promote a series of nutritional products produced by Mead Johnson & Company for those with low to middle incomes as they become parents for the first time.
P O S I T I O N I N G: This image identifies a group of products in a sampling package. The individual products retain their current identities. Products are collected and packaged in several sizes and combinations and distributed individually through healthcare facilities and communities based organizations.