We See What You're Saying™
Camp Buffalo is a community of 19 unique homes designed to be more than just cottages. They would remind potential owners of a simpler, less complicated time. The objective was to create an image and the appropriate communication material that would develop an immediate connection with older audiences by stimulating childhood memories.
P O S I T I O N I N G : We redesigned a cloth merit badge, circa the 1940s, with a “buffalo” reflecting the projects New Buffalo, Michigan location. Additionally, we created unique logotype configurations for each of the different cottages, using an original typeface contributing to the individualized look and style of the overall development.