We See What You're Saying™
Chicago Times Magazine was designed to appeal to those readers who wanted more depth and the implied understanding that can only come from a well-sourced, well-written local news publication. The publishers insisted on a 75/25 balance between text to imagery. Editors wanted strong images and even stronger stories. Advertising wanted to aggressively compete with the only other four color process publication in Chicago, for a greater share of local ad dollars.
P O S I T I O N I N G : Every aspect of each issue had to work independently and collectively. Each story's headlines, subheads, decks and opening paragraphs had to be as interesting and compelling as the visual presentation in order to attract and hold the reader.