We See What You're Saying™
At Children’s Memorial Hospital, unlike with adult patients, children can not always speak for themselves. Some may need their parents and healthcare professionals to identify, treat and help them recover from illness. This wellness triangle forms the philosophical foundation, for the treatment of children, at Children’s Memorial Hospital.
P O S I T I O N I N G: For many the trademark symbolically reflects the first personalized gift from a child to a parent. This image affirms a connection of interdependence that will last more than one lifetime.
The interviewing process used to develop the “Brand Positioning Document” has helped its many diverse audiences unite around their shared goals and values. In Chicago, the name Children’s can only mean one place. There is no need to say more.
Special Note: The reaching hand, of the trademark, is drawn in soft-focus, yet anatomically correct. It was paramount that the image reflect the very real and shared dependence of the young patients, their parents and the extensive community of medical professionals at Children’s.