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CIVITAS, which means “community” in Latin, began as a nonprofit dedicated to establishing fellowships for law students and social work graduate students to study children’s rights and issues within the legal system. The organization evolved into a communication group, developing early educational materials about child development and distributing those tools on a mass scale for parents and caregivers. Tools for Shaping Children’s Live became it’s mantra.
Special Note: After 10+ years CIVITAS moved into more partnerships with organizations like the City of Chicago, Allstate and the United Way. As partners, CIVITAS’s identity needed to be adjusted to better balance with the trademarks of collaborating organizations. The “the blue tab” was designed to be infinitely adaptable across all print and broadcast media.
P O S I T I O N I N G : Essex Two has designed and produced everything for CIVITAS from its positioning language and tag lines, to its initial and now current branding elements, to promotional and educational publications, to advertising and marketing materials as well as its broadcast devices for almost 25 years.