We See What You're Saying™
This is designed to identify and prioritize the most influential audiences to the sale of a new reintroduced product or service. The system will also suggest which communication devices will best assist and support that sales effort at each stage of the communication continuum.
Prioritized Audiences : Each audience designation (moving from top to bottom) identifies and prioritizes the most influential group at a particular stage in the communication process. These audience examples will change from message to message, from product to product.
Communication Stages : Each stage (moving from left to right) records the process of human communication from awareness to understanding to implementation. They acknowledge the emotional transition from the conceptual to the particular, from the intangible to the tangible in a diagrammatical form. While the majority of these stages are constant because the process of understanding is constant, the implementation stages will vary from message to message and from product to product.
Communication Vehicles : Each stage identifies the most effective methods of communication materials or technique to communicate a particular message, to a particular audience group, at a particular communication stage. The mix of techniques will vary from message to message and from product to product.