We See What You're Saying™
Endless Diamond Embrace are diamond products that utilizes a patented touch setting technique creating a visual appearance that is 3 to 5 times larger than one single stone. Timelessly beautiful and contemporary, this is a unique and fresh approach to classic designs for a truly amazing visual impact.
P O S I T I O N I N G: In naming the product line and developing the visual identity, the objective was to encapsulate the essence of it’s implied promise. By creating familiar relationships between a color, a typographic configuration and the visually meaningful word play of the name, a greater and more memorable impact could be achieved.