George Bernard Shaw once said, professionals in almost every discipline, foster a language designed to speak only with one another and keep the rest of us out. The design profession, unfortunately, is not an outlier.
After many decades, we have determined that by actively engaging with our clients in the process of designing anything and everything the results are almost always better, certainly more satisfying and longer lasting.
We will never know or fully appreciate the businesses of our clients in the ways that they do. That is our disadvantage and our advantage.
What we know is how to identify and translate the core elements of an organization’s culture, character and values into the language and imagery that will connect them with those they wish to serve.
Joseph Michael Essex, Managing Partner