Gretel is a content management application. Its promise is quite simple. Those who become members will never lose the contact information of those they value.
When family, friends, clients and/or customers change any of their contact information it is automatically updated by Gretel’s’ patented technology.
P O S I T I O N I N G : Every aspect of this assignment, from the naming and nomenclature to the design of the app and trademark to the custom smartphone icons and typeface were designed to practically and emotionally support the simplicity, clarity, and security of the Gretel promise.