Steve Jobs and Charles Eames were keynote speakers at the International Design Conference in Aspen, in the late 70s. Jobs presented a view of the future where streams of information would be racing towards us like water from a 1,000 fire hoses. Charles Eames, speaking a day later, suggested that information is not the same as intelligence or understanding.
A few years later John Massey was being interviewed, on stage, at an AIGA/Chicago event. Toward the end of the evening John was asked, What is the most important quality a designer should have? His answer, awareness.
Our approach to design and how we do what we do is shaped by understanding and awareness. To us design is both the process and a product. In the same way that work is both a place and an activity.
This methodology may not be exclusive to Essex Two, however we have embraced it as culturally defining.
Joseph Michael Essex, Managing Partner