Is Good Design Too Expensive?

O B S E R V A T I O N S : What is Good Design?

Good design is like a bespoke suit; made to fit one person, to serve his purpose, to support her efforts. In every way, good design is a prototype: it is planned, prepared, packaged and presented to accomplish a specific and measurable task. Good design, crosses all disciplines, even those that may not be visual or material. Good design begins with meaningful communication between the designer and the client. Together they define the goals and objectives to be accomplished, along with the values and character traits being introduced to their intended audiences.

This communication exists on multiple levels; visceral, primal, emotional as well as strategic, theoretical and psychological. It is here where the spoken and unspoken wants and needs of the different audiences are identified and addressed. This happens when words and images are prepared to attract and hold the attention of individual audiences members; from initial awareness, to loyal relationship. Good design is achieved when the end products truly reflects authentic ideas and attributives by engaging hearts and minds, while encouraging active participation. Good design is never too expensive when it achieves its purpose.

Occasionally, under the microphone image, O B S E R V A T I O N S will speak directly to the personal peeves and/or petty, persnickety, preferences of the author.