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Michigan State University is our nation’s first and largest land grant college. At the time, it’s principle branding elements were prepared in the early 50’s. As the University moved into it’s second century it wanted to both acknowledge it’s agricultural/mechanical colleges as well as demonstrate it’s expanding commitment to embracing an academic University.
P O S I T I O N I N G : The historical elements of the University’s branding were not discarded but renovated. Principle letter forms and signature elements were redrawn and arranged to take full advantage of all electronic media. Along with a brand guidelines publication, for the consistent application of the revised branding system, a 100th anniversary marketing initiative was created. Additionally, a series of workshops were prepared to help support the efforts and energies of the University’s marketing and design personnel as they applied the new branding guidelines.