We See What You're Saying™
The National Association of Educational Broadcasters (NAEB) was a US organization of broadcasters with aims to share or coordinate educational programs. It was founded as the Association of College and University Broadcasting Stations in 1925. When funding for public broadcasting, as a whole, came under attack by the Nixon administration the NAEB and other related programming organizations committed to a variety of initiatives to raise their public profile, in hope of stimulating the active support of their viewers.
P O S I T I O N I N G: Raising the organizations presents began with reflecting the elements of it’s character and purpose through a visual identity. Our task was to develop memorable imagery that would mirror the serious tone of responsible educators attempting to engage radio and television broadcasting as a teaching tool. We choose to translate shapes into letter forms, letter forms into typography and typography into imagery.