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Sundance Square is a pedestrian-friendly downtown district packed with clothing chains, Western-wear shops, steakhouses and sports bars. It’s also known as an entertainment hub, with small theaters, events and concerts at Sundance Square Plaza, and the Bass Performance Hall, staging opera, ballet and classical music. Nearby Fort Worth Water Gardens is a serene park with pools and waterfalls.
P O S I T I O N I N G: The paradox between the formal nature of an international conference and the subject matter of the arts and their impact on culture and community presented a unique opportunity to visually be iconic and abstract simultaneously.