We See What You're Saying™
O B S E R V A T I O N S : The Tool Box
A carpenter’s tool box contains tools designed to accomplish specific tasks. Tools may vary from craftsmen to craftsmen. But, if they’re in the box, they’re necessary. The Tool Box structured design office is prepared along the same lines, individuals with specific skills are selected to accomplish specific tasks.
MANAGERS define what needs to be accomplished. RESEARCHERS gather content, identify and analyze audiences. STRATEGISTS translate the content into objectives. Parameters are refined, measured and recommendations evaluated. CONCEPTUALIST prepare and test language and images. They will recommend methods and media to deliver the content, designed to connect with the identified audience(s). IMPLEMENTERS prepared and produce the core messages/images for delivery. APPLICATIONS deliver the content to the designated audiences, fitting like a key into a lock. Throughout the process these experts will meet many, many times to present the results of their efforts for evaluation and measurement against establish goals.
The Tool Box structured design offices tends to be larger with larger clients, addressing larger more complex issues, requiring multi phased solutions over longer time periods. More than just finding and hiring talented individuals, managers must also hire those willing to trust the collaboration protocol. Each member of the team is dependent on one another to accomplish their individual tasks.
The smaller Pyramid structured design office will follow a similar protocol to that applied by the Tool Box structured design office. The difference is that each of the individual skills wills be applied by one experienced expert, a master with a Swiss Army Knife™.