shibui

Toshiro Chicago is an importer and retailer of primarily, Japaneses fabrics, textiles, housewares and clothing. The Toshiro’s American entrepreneurs wanted to present the Japanese sensibilities for color, style and textures to be experienced though everyday items found in most homes in Japan.

P O S I T I O N I N G : In particular, the Japanese sense of design is called shibui; unobstructed beauty. As with many clients who have simple, clearly defined objectives, our task had more to do with doing less, rather than attempting to add to what were already well designed products.