Trademark Category: Taxonomic

Each Taxonomical category is expressed over time from the Classical to the Next generation.

Word Mark: Individual letterforms are reshaped and manipulated to create distinctive and unique letters groups

Monogram: Organizations whose names no longer reflect the current company’s business or entities with longer and/or complicated names

Pictogram: A stylized or graphicly simplified version of a naturally occurring or identifiable object, a derivation of a familiar element

Symbolic: An interesting and/or aesthetically pleasing arrangement of non-objective graphic elements designed to elicit an emotional connection

Typographic: The combination of both the “word or monogram” and “pictogram or symbolic” categories