We See What You're Saying™
INSIDEOUT is a community-focus publication serving the neighborhoods of the University of Chicago. The goal was to develop and produce a bi-monthly publication designed to inform those families and businesses in the area, about events and activities at the University. The hope was to blend local news with community engagement, producing goodwill and creating opportunities to demonstrate the University’s commitment to being a good neighbor.
P O S I T I O N I N G : We named the publication and designed the first full issue as well as each issue for the next several years, until turning the responsibilities over to the University’s internal staff. In addition, we produced a delivery box that was designed to convert to an unobtrusive, inexpensive POP display. The displays can be found in church vestibules, clinic waiting rooms, local grocery stores as well as almost every beauty shop and barber shop in the communities surrounding the University.