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The transformation of a tired property into a five-star hotel was as much about the past as the future. While tradition and character were part of Fort Worth history, sophistication and elegance were not. Bringing together historical pride and contemporary service was the goal of the Worthington Hotel.
P O S I T I O N I N G : Both the renaming and visual identity of the renovated Hotel were rooted in Fort Worth’s history. The pioneering Worthington family goes back to before the Civil War. The flowered woodcut reflects the Worthington Bluebonnet, a variety of the Texas state flower.